About Us

Our Story

Vitushi began in the simplest of places — our bedroom, with a shared dream and a love for sarees. We are Tushar and Vidhi, a husband-and-wife duo, who wanted to build something of our own while bringing beautiful Indian sarees closer to women who appreciate timeless elegance and thoughtful craftsmanship.

The name Vitushi was born from us — Vidhi + Tushar = Vitushi. For us, the brand is more than just a name; it represents our journey together and the passion we are building as a family. Tushar comes from a third-generation clothing business family, carrying years of experience and understanding of the clothing industry, while Vitushi gives us the opportunity to create something that is truly ours.

We believe a saree should feel special from the moment you discover it to the moment you wear it. That is why we carefully select our sarees with a strong focus on quality, craftsmanship, colours and overall finish. We want every piece you receive from Vitushi to feel worth choosing, wearing and keeping.

Most importantly, we believe in personal relationships with our customers. As a growing family-run business, every order genuinely matters to us. We are committed to providing honest service, carefully packing every saree, and being there whenever you need us. From our bedroom to your wardrobe, Vitushi is a journey we're building one saree and one customer at a time.